(MSRP) PRICE INCREASE
For several years Idea Collections has maintained an online store, Kurveshop.com. The purpose of the online store is three-fold:
· Showcase our full range of products for consumers, as well as have a reference website for brand awareness activities.
· Support our retailer network via referral. When we receive an inquiry or an order from a consumer, we attempt to refer them to their local retailer.
· Define Manufacturer Suggested Retail Pricing (MSRP) to reflect our intended market position and the high quality of our products, as well as in a manner that supports our retailer's need for pricing flexibility.
The markup from wholesale pricing to MSRP will be increased during the Thanksgiving holidays. This increase reflects our differentiation of offering high quality, well-designed, "Made in the USA" seamless garments, as well as provide additional profit margin for our retailers.
IMPORTANT NOTE: We are NOT increasing our wholesale price.
We continue to recognize that you, our independent retailer, is most familiar with your local market conditions and will provide discounted pricing of our products accordingly.
The new increase in MSRP should also provide you, our valued retailer, additional room for profit margin when establishing structured pricing for your store, whether to reflect local market conditions, discounted seasonal pricing, holiday sales, or offering volume discounts to dance teams and other groups.
We are committed to supporting you, our retailer.
We look forward to 2017 to be an extremely exciting year, with new, innovative, fashion-forward styles rolling out almost every week. Thank you for your business and interest in our products. If you have any questions or suggestions, give us a call at 310-400-3433, or send us an email at email@example.com.
The KURVE Team at IDEACollections.com
Thursday, November 24, 2016